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News analysis

Twitter policy on cannabis advertising remains obscure after latest shift

Written by || 9th May 2023 || News analysis | Cannabinoids | Cannabis – medical | Cannabis – recreational | CBD | Marketing and retailing | GeographiesAsia North America Thailand United States

Twitter has claimed to have made another “major” step forward in cannabis advertising. But again the devil is in the details, which remain vague and contradictory.

The company has said it will now allow certified advertisers to show packaged cannabis products in their adverts. Companies can also continue “responsibly linking to their owned and operated web pages and e-commerce experiences for CBD, THC, and cannabis-related products and services”.

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    Freddie Dawson

    Managing editor, news
    Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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