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News analysis

Audacious move as pain relief cream mixes it with the men who ride bulls

Written by || 9th September 2021 || News analysis | Companies | Marketing and retailing | GeographiesNorth America United States

The makers of a new CBD pain relief cream – mixed with an actual local anaesthetic – are bullish about their prospects of a sales boost from an endorsement deal with one of the most painful professional sports around.

Audacious, the operating name for Australis Capital, has announced a multi-year endorsement agreement with Professional Bull Riders (PBR) the body behind the fast-growing niche American sport.

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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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