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News analysis

It’s all about the brand as firms look to expand across the US and beyond

Written by || 22nd June 2021 || News analysis | Companies | GeographiesNorth America United States

Brand creation and consolidation is driving a number of major business deals in the US market
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Lorraine Mullaney

Senior writer
Lorraine is responsible for writing news analysis and assisting with copy-editing. Lorraine is a copywriter and editor who has written and edited words for a wide range of audiences, from local community newspapers to consumer magazines and trade websites.

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