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Canadian cannabis companies are about as well-liked as some of the country’s biggest oil refiners and transporters – a strange position for purveyors of one of the most mellow products on the market.
The Canadian “Reputation” study was carried out by Quebec-based market research and analytics firm Leger. Its results say that some of Canada’s biggest cannabis producers are still far from being household names and need to do more to build their reputations in six measured areas: financial strength, social responsibility, honesty and transparency, quality, attachment, and innovation.
