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News analysis

Tobacco giant invests $57m as Charlotte’s Web continues to spin its net wider

Written by || 1st December 2022 || News analysis | Marketing and retailing | GeographiesCanada North America United States

British American Tobacco (BAT) has invested nearly $57m in Charlotte’s Web, as the Colorado, US-based CBD maker keeps broadening the spectrum of its partnerships.

BAT invested $56.8m in the form of a debenture, which is convertible at the tobacco company’s discretion into a non-controlling equity stake of around 19.9% into the US seller of hemp-based wellness products.

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Tiziana Cauli

Senior reporter/health & science editor
Tiziana is an Italian journalist from Sardinia. She has worked for both international and local media in Italy, South Africa, France, Spain, the UK, Lebanon and Belgium. She also worked as a communications manager for several international NGOs in the humanitarian sector.

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