The objective of this report is to examine the development in products on offer online in the US that contain alternative active ingredients, such as intoxicating hemp-derived cannabinoids (IHDCs), kratom and mushrooms. Datasets extracted in 2022 and 2024 from leading online specialist retailers were compared to identify growing format categories and active ingredients in the IHDC category. Trends identified in 2024 are supported with current product examples.
Ana Liz has a degree in International Relations and a Master’s in Marketing and Market Research from the University of Valencia. She has previously worked as a consultant and analyst in the real estate sector in Central America.
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