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News analysis

UK ASA says no to CBD web guidance on under-age use and maximum daily dose

Written by || 20th September 2024 || News analysis | CBD | Marketing and retailing | Regulation and legislation | GeographiesEurope United Kingdom

CBD companies must follow UK Food Standards Agency (FSA) guidelines on their websites – even though the non-binding guidelines are recommendations only.

Two new rulings from the Advertising Standards Agency (ASA) that form part of a wider campaign demonstrate this. The rulings against Vape Life (trading as CBD Life) and Excite for Life were made for saying CBD was safe for under-18 consumption, as well as referencing outdated maximum daily intake guidance.

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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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