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News analysis

CBD firm founder’s personal post deemed an unauthorised health claim by UK ASA

Written by || 13th November 2024 || News analysis | CBD | Marketing and retailing | GeographiesEurope United Kingdom

Even the most general of positive statements can be construed as a health claim, according to the latest CBD ruling from the UK’s Advertising Standards Authority (ASA).

A new ruling from the ASA on a post by the founder of Supreme CBD, Anthony Fowler, found issue with statements he made on social media, including: “Most […] supplements, you take it, you don’t feel any different. With CBD after, like, a few days, you feel a big difference. Then you really, really get the benefits”.

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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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