US consumers have access to a wide range of CBD products, available in many forms. The reasons for why and how these products are consumed vary widely, forming a very heterogeneous market that presents both opportunities and challenges for those who produce, market, and sell them. CBD-Intel conducted a survey in late November 2021 via online panels with the purpose of gaining an understanding of these complex market dynamics along with other issues, such as who is not using CBD products currently and why, and what the relationship is between delta-8 products and CBD products. This report presents the findings from the survey.


Table of contents

  1. Introduction
  2. Limitation of surveys
  3. Executive summary
  4. CBD users
  5. Medical conditions and medicine usage
  6. CBD and delta-8 product consumption
  7. Who is not using CBD products and why

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