Flowers and Italian brands lead the way: Italy stores survey

CBD-Intel conducted interviews with managers and salespeople in various types of store selling CBD products in Italy.

CBD is prevalent in hemp stores, where we found the broadest product range and largest number of available brands.

Unlike in some other European countries, CBD flowers were the most carried CBD product category.

Most of the brands stocked were Italian.

A majority of stores were stocking only one typde of CBD product, mainly flowers.

The most prevalent brands are Easy Joint and Mary Moonlight (both Italian), with the greater proportion of companies carrying only one brand.

I'm already a subscriber
Author default picture


This article was written by one of CannIntelligence’s international correspondents. We currently employ more than 40 reporters around the world to cover individual cannabis and cannabinoid markets. For a full list, please see our Who We Are page.

Our Key Benefits

The global cannabis market is in an opaque regulatory environment that requires professionals to be on top of industry developments to make informed decisions and optimise their strategy.

CannIntelligence provides organisations with leading market and regulatory data analysis to anticipate and understand market developments globally and the impact of regulatory changes to the business.

  • Stay informed of any legal and market change in the sector that impacts your organisation
  • Maximise resources by getting market and legal data analysis daily in one place
  • Make smart decisions by understanding how the regulatory and market landscape evolves
  • Anticipate risks in your decisions by monitoring regulatory changes that impact your organization