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CBD-Intel conducted interviews with managers and salespeople in various types of store selling CBD products in Italy.
CBD is prevalent in hemp stores, where we found the broadest product range and largest number of available brands.
Unlike in some other European countries, CBD flowers were the most carried CBD product category.
Most of the brands stocked were Italian.
A majority of stores were stocking only one typde of CBD product, mainly flowers.
The most prevalent brands are Easy Joint and Mary Moonlight (both Italian), with the greater proportion of companies carrying only one brand.
