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News analysis

Omura to take its heated Flowersticks international, starting in Switzerland

Written by || 21st December 2021 || News analysis | Companies | Marketing and retailing | Regulation and legislation | GeographiesEurope North America Switzerland United States

The US-based heat-not-burn (HnB) hemp company Omura will announce a new set of target country markets in the first quarter of 2022, starting with Switzerland as a bridge into Europe.

The company produces devices to heat “Flowersticks” that it claims are more convenient to use than rivals. It currently sells THC Flowersticks in California and Massachusetts and hemp Flowersticks in other US jurisdictions. Omura has opened a Zurich office and formed partnerships with three Swiss companies. Swiss law is about to be changed to allow recreational and medical cannabis use.

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