Tobacco giant looks to the future with $1.8bn stake in cannabis company

Altria has turned its theoretical exploration of the cannabis sector into reality with a $1.8bn investment in the Cronos Group, a vertically integrated cannabis company.
US tobacco giant Altria has bought a 45% stake in the Canadian company with the option to take a majority 55% stake within the next four years if it chooses – essentially making the deal a potential acquisition rather than simply an investment.
It will also have the right to appoint four of the seven directors of Cronos following the deal closing. Altria chairman and CEO Howard Willard said Cronos would become Altria’s exclusive partner in the emerging global cannabis category.
Mike Gorenstein, chairman, president and CEO of Cronos, said: “The proceeds from Altria’s investment will enable us to more quickly expand our global infrastructure and distribution footprint, while also increasing investments in R&D and brands.”

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Freddie Dawson

Senior news editor
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.

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