Using in-house data on the most prevalent brands in the online market, we have identified the most common brands on offer across the Canadian market – of which 31 unique brands were identified.

Considering these brands to be representative of the market, they form the sample used to analyse the offerings and pricing of CBD products throughout Canada. Where available from brand sources, product offerings were collected along with their RRPs. Where data was not available from brand sources, data from e-commerce websites was collected.

The following report addresses the characteristics of the most common products, considering:

  • Brand nationality
  • Product mix
  • Type of CBD (full-spectrum, broad-spectrum or isolate)

It then moves on to a deep-dive analysis of product formats and pricing. Product price per mg of CBD is used to analyse prices as this allows a direct comparison of products by their CBD content.

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Table of contents

  1. Executive summary
  2. Introduction
  3. Brands and categories
  4. Product analysis
  5. Pricing analysis

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