Using in-house data on the most common brands in both the online and offline markets, 24 unique brands were identified as the most representative in the Italian market.
Together, they form the sample used to analyse the offerings and pricing of CBD products throughout Italy. Where available from brand sources, product offerings were collected along with their RRPs. Where data was not available from brand sources, data from e-commerce websites was collected.
This report addresses the changes to the product offering and brand landscape in Italy between the third and fourth quarters of 2020, focusing specifically on the flower category.