Using in-house data on the most common brands in both the online and offline markets, 64 unique brands were identified as the most representative in the US market.
Together, they form the sample used to analyse the offerings and pricing of CBD products throughout the US. Where available from brand sources, product offerings were collected along with their RRPs. Where data was not available from brand sources, data from e-commerce websites was collected.
The following report addresses the changes to the product offering and brand landscape between the fourth and the third quarter of 2020, specifically covering the capsules category, focusing on:
- Change in brand engagement with product categories
- Products added and discontinued
- Pricing landscape.