This report highlights key findings from a consumer survey conducted by CannIntelligence on the usage and perception of delta-8 THC in the US. The aim was to further gain insights into this rapidly growing market, and better understand the consumers with questions such as how common delta-8 THC usage is, the reasons behind the usage or lack of it, the preferred product format, the frequency of usage, and consumer opinions of delta-8 THC.
The survey carried out in February 2023 was a cross-sectional study including 1,000 consumers in the US, of which 983 qualified to be included in further analysis by passing through the filter questions.
Jonathan has a BA in Economics from Western Kentucky University (USA) and a Master’s in International Economics from Universitat Rovira i Virgili (Spain). He has analyst and insight experience across several industries such as automotive, alcohol, and nuts and dried fruits. He has also served as a part-time professor within the Economics Faculty at Universitat Rovira i Virgili for the International Markets Master Degree.
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