As part of our ongoing consumer study series we are looking at Germany, where we find that men, those under 35 and those with higher levels of education are more likely to try CBD. Those who have used CBD in the last 30 days, meanwhile, tend to be curious about innovative products, are willing to pay more for higher quality products and have an ethical approach to their shopping. The most negative views relate to the perception that CBD is either exclusively for medical use or is linked to recreational drugs.

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Nicolas Dejtiar

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