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The FSA has confirmed to CBD-Intel that it has already validated at least one application with an updated list to be published in April.
This represents a significantly quicker turnaround than many anticipated, though Pureis did submit its application as soon as possible – telling CBD-Intel that it filed it one minute after midnight on 1st January 2021.
However assuming the brand took a similar amount of time to produce its underlying studies, it should not be very long until more companies start to announce that their applications too have been validated.
The FSA said it would be unable to provide ongoing confirmation of validation on a case by case basis and that full confirmation of claims would have to wait for the published list in April.
CBD-Intel will keep track of validated case claims as it hears of them.
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*Under CBD-Intel’s editorial discretion
