Vaping company Ispire has signed a 30-year global licensing agreement with Hidden Hills Club, a cannabinoid operation with wider lifestyle ambitions. The deal will lead to the creation of Hidden Hills branded nicotine vaping products in markets such as the Unied Arab Emirates (UAE) and South Africa.
The deal is notable because it marks a rare foray by an established cannabinoid brand into the nicotine market. Not only that, but the move will also take place outside its core North American territory.
Freddie studied at King’s College, London and City University and worked for publications including The Times, The Malay Mail, PathfinderBuzz and Solar Summary before joining the ECigIntelligence team. He has extensive experience in covering fast-moving consumer goods (FMCG), manufacturing and technological innovation.
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