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News analysis

The not-so-noxious weed: how e-cig companies could lead in cannabis

Written by || 14th October 2015 || News analysis | Companies | Market Research | Marketing and retailing | Technology and innovation | GeographiesCalifornia Hawaii New York North America Ohio United States

39 U.S. states and the District of Columbia have laws that legalise and/or decriminalise marijuana use or possession to various extents. E-cig companies are well positioned to enter the emerging marijuana market because of their technical expertise and intimate knowledge of the science behind vaporisers, and several types of cannabis-compatible vaporisers, or “c-cigs”, may succeed in the U.S. market.
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