Tilray bets on cannabis-infused drinks, grows distribution network

Tilray Brands continues to show signs of confidence in the future of cannabis-infused drinks by adding more beverage firms to its portfolio and building a distribution network that could be leveraged if cannabis is legalised at a federal level in the US.

The cannabis firm’s CEO Irwin Simon has likened the potential of the cannabis-infused beverages industry to that of the alcohol business before the ending of Prohibition in the early 1930s and believes it is a matter of when cannabis becomes legal in the US, rather than if it will.

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Lorraine Mullaney

Senior writer

Lorraine is responsible for writing news analysis and assisting with copy-editing. Lorraine is a copywriter and editor who has written and edited words for a wide range of audiences, from local community newspapers to consumer magazines and trade websites.

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Tilray bets on cannabis-infused drinks, grows distribution network in the US

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