Using in-house data on the most widespread brands in both the online and offline markets, 47 unique brands were identified as being the most representative in the German market.

The following report addresses the changes to the product offering and brand landscape between the first and third quarter of 2020, focusing on:

  • Change in brand engagement with product categories
  • Products added and discontinued
  • New product and price reduction analysis
  • Trend identification and new pricing landscape
  • Additional cannabinoids available (New addition to pricing reports).
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Table of contents

  1. Executive summary
  2.  Introduction
  3.  Brands and categories
    1. Table: Most prevalent brands
    2. Chart: Number of product categories carried
    3. Chart: Product offering: number of brands
    4. Chart: Product offering over time: number of brands
    5. Chart: Product offering: number of SKUs
    6. Chart: Product offering over time: number of SKUs
    7. Chart: Number of SKUs added and removed
  4. Product analysis
    1. Chart: New product analysis
    2. Chart: New product pricing analysis
    3. Chart: Discontinued product analysis
  5. Pricing analysis
    1. Charts: Price reductions
    2. Chart: Pricing analysis: RRPs
    3. Chart: Pricing analysis: product price per mg of CBD
    4. Chart: Pricing analysis: most common formats
    5. Chart: Price per mg by product category over time
    6. Chart: Price per mg variation
  6. Additional cannabinoid analysis
    1. Charts: Additional cannabinoids analysis
*This report doesn’t offer marketing lists

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