Nine out of the 28 top brands have entered into new product categories in Austria, with five of these brands entering the edibles product category for the first time. The following report addresses the changes to the product offering and brand landscape in Austria, focusing on change in brand engagement with product categories, products added and discontinued, new product and price reduction analysis, trend identification and analysis of change in product pricing, and the new pricing landscape. Also included are benchmarking data by brand and product category.

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Table of contents

1 Executive summary 2 Introduction 3 Brands and categories 4 Product analysis 5 Pricing analysis 6 Product benchmarking

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