Oils are by far the most available category in Italy, although flowers and concentrates are also widely available. Using in-house data on the most prevalent brands in both the online and offline markets, the most prevalent brands on offer across the Italian market in Q4 2019 were identified. In total these covered 37 unique brands. Considering these brands to be representative of the market, they form the sample used to analyse the offerings and pricing of CBD products throughout Italy.
The following report addresses the changes to the product offering and brand landscape, focusing on change in brand engagement with product categories, products added and discontinued, new product and price reduction analysis, trend identification and analysis of change in product pricing and the new pricing landscape.