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Using in-house data on the most common brands in both the online and offline markets, 47 unique brands were identified as the most representative in the German market.
Together, they form the sample used to analyse the offerings and pricing of CBD products throughout Germany. Where available from brand sources, product offerings were collected along with their RRPs. Where data was not available from brand sources, data from e-commerce websites was collected.
This report addresses the changes to the product offering and brand landscape for CBD products in Germany between the third and fourth quarters of 2020.
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Table of contents
- Executive summary
- Brands and categories
- Product analysis
- Pricing analysis
- Other categories
- Methodology
