This market report focuses on nine selected countries – eight in Europe and the US – and provides a detailed comparative analysis of the most common brands, taken from both the online and offline markets. In addition to discussion of the actual brands themselves, the report also covers product categories and pricing analysis. Although there are some obvious similarities across all of our selected markets – such as the overwhelming success of local brands – clear differences across the board have been found, allowing us to make some interesting and insightful conclusions with a deeper analysis of the most interesting insights found by country. Even though the CBD market has many similarities within countries, there are some comparisons still worth making.

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Table of contents

1 Executive summary 2 Introduction 3 Brands and categories 4 Product analysis 5 Pricing analysis 6 Key takeaways

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